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The university-level student advisor. The courses are classified into five categories: Humanities and Social Sciences, core engineering courses, core Industrial Engineering courses, summer practice and internship, and a thesis component. International programs have been initiated since including Tsinghua-Aachen joint master program and Tsinghua-Gatech exchange program.

Cross Cultural Design for IT Products and Services Human Factors and Ergonomics

The doctoral degree program usually lasts 3 to 5 years. The program has 22 credits consisting of 13 credits of core courses, and 5 credits of research requirements. Our institute owns a excellent and fast growing team, including four professors, three associate professors and one lecturer, all of which have doctorial degree and overseas academic experience.

Past Events - The Human Factors and Ergonomics Society

There are more than 40 PhD candidates and Master candidates in institute. The institute always keeps endeavors in high level scientific research, personnel training and production and learning conversion. Our institute wins many honors and keep stable cooperative relationships with many institutions and companies at home and abroad.

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Now our institute has become a platform providing collaborations of industries, education and research. He earned his PhD in engineering at Purdue University. He earned his PhD in engineering at Tsinghua University. In , Dr. Research direction: Human modeling and simulation, 3D anthropometric measurement, Human performance in safety-critical systems, Dependability estimation of complex systems. Research direction: Driving safety, Human-system simulation, Virtual Reality and its applications.


He earned his PhD in management at Tsinghua University. He is Executive member of Chinese Ergonomics Society. Research direction: Ergonomics, Consumer behavior, Consumer satisfaction, Promotion, and Logistics and supply chain management. She earned her PhD in engineering at Tsinghua University. Research direction: Human computer interaction, Virtual reality, Biomechanics, Digital human modeling.

China, first prize, Prof. Li Zhizhong, Institute of Human Factor and Ergonomics always endeavors to make comprehensive and deep academic communications with international famous universities and institutions. The image below illustrates the primary cooperative organizations in recent years. Institute of Human Factor and Ergonomics uses different methods, such as check experiment, psychophysical measurement, anthropological observation, computer simulation and data mining, to study the physical, mental, behavioral and social characteristics of human.

The results of studies are applied for the design and improvements of operations, products, industrial systems and ambient environment.


Teachers and students of Institute of Human Factor and Ergonomics have ever organized and participated many academic conferences at home and abroad. More than papers were published in international academic conferences. For instance, Chinese people already established clear associations for the standard colors used in working conditions Yellow for Caution, for example , which were not found before.

Values held by different cultures may affect the functionality required.

A Study of Service Innovation Design in Cultural and Creative Industry

Nielson reported the findings of LYRE, a French hypertext product, which allowed users to analyze a poem from various viewpoints. While in France it was accepted that students cannot add their own viewpoints but only use the viewpoints the teacher had added, it was not well received by potential Scandinavian users.

Standardized symbols in a country may be misunderstood in other parts of the world. Abstract symbols and rarely used abbreviations caused the most confusion, while pictorial symbols were recognized more often but the meaning tended to be linked to particular cultural context. Caution is needed for the use of gestures as icons, since the same hand gesture often mean differently, sometimes the opposite, for different cultures. As aesthetic perception is culturally dependent, so are the design of aesthetic elements of machine interfaces such as calligraphy, colors and graphics and its affective effects.

  1. Cross-Cultural Design For It Products And Services (Human Factors And.
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  4. Aesthetic perception and its relations to HCI relevant constructs reveal that current knowledge of cross-cultural differences is too limited to accurately predict how culture influences HCI related issues. People with inferential-category or relational-contextual cognitive styles group objects on different basis, and this influences their performance with machine interfaces.

    Human Factors and Ergonomics

    Choong and Salvendy found that Chinese users performed better if the content was organized in a thematic structure and American users performed better with a functional structure. Time orientation affects how people arrange tasks and therefore impose a big impact on the information structure design. Rau, Gao, and Liang reviewed previous studies that users with polychronic time orientation browsed faster and took fewer steps than those users with monochronic time orientation in a hypertext environment. The growing demand for sociable technologies and sociable software is highlighted by the current popularity of online social services, or so-called Web 2.

    There are currently some interesting differences between users from different cultures in the use of tags to group materials, the blogging contents and commenting styles, the promotion approaches of blogs or individuals, the connecting mechanisms in social networking sites, and so on.

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    All these indicate that obtaining a broad and dynamic understanding of culture is critical to the success of information products and services for now and future. References Choong, Y. Implications for design of computer interfaces in Chinese users in mainland China.

    International Journal of Human Computer Interaction, 11 1. Nielson, J. Usability testing of international interfaces. Nielson Ed. New York: Elsevier. Rau, P. Good computing systems for everyone — how on earth? Cultural aspects, Behaviour and Information Technology, 27 4 , pp.